Dutton Ranch is the Yellowstone universe’s next chapter – a western drama built on land, loyalty and the Dutton family name. For its UK launch on Paramount+, the campaign needed to travel.

Print OOH across London’s bus network, including mega bus specifications – larger formats that brought a different set of technical and visual considerations. The challenge was integrating the char of the key art, embers and smoke with Paramount+’s signature blue without losing either.

CLIENT
Paramount+

COLLABORATORS & CREDITS
Creative director: Anton Ezer
Art director: Yeen Trinh
Producer & production manager: Dan Griffiths
Special thanks: Isabella Scorvino